NORMAN ROCKWELL’S 323 “SATURDAY EVENING POST” COVERS

For nearly 50 years, millions of Americans brought Norman Rockwell’s art into their homes, enjoying the artist’s Saturday Evening Post covers while seated in their favorite chairs, surrounded by their belongings in the company of their families. This intimate connection with Rockwell’s art made his images a part of the fabric of American lives. This comprehensive exhibition of original Saturday Evening Post cover tear sheets features each of Norman Rockwell’s illustrations for the publication, created between 1916 and 1963.

See all 323 Saturday Evening Post covers in our digital collection!

Explore the Collection!

Norman Rockwell (1894-1978),
Girl Reading the Post, 1941.
Cover illustration for The Saturday Evening Post, March 1, 194.
From the collection of Norman Rockwell Museum.
© 1941 SEPS: Curtis Licensing, Indianapolis, IN. All rights reserved.

ABOUT NORMAN ROCKWELL

Born in New York City in 1894, Norman Rockwell always wanted to be an artist. At age 14, Rockwell enrolled in art classes at The New York School of Art (formerly The Chase School of Art). Two years later, in 1910, he left high school to study art at The National Academy of Design. He soon transferred to The Art Students League, where he studied with Thomas Fogarty and George Bridgman. Fogarty’s instruction in illustration prepared Rockwell for his first commercial commissions. From Bridgman, Rockwell learned the technical skills on which he relied throughout his long career.

Rockwell found success early. He painted his first commission of four Christmas cards before his sixteenth birthday. While still in his teens, he was hired as art director of Boys’ Life, the official publication of the Boy Scouts of America, and began a successful freelance career illustrating a variety of young people’s publications.

Read more…

IMAGES

Photos by Norman Rockwell Museum © 2016
Photos by Norman Rockwell Museum © 2016
Photos by Norman Rockwell Museum © 2016
Photos by Norman Rockwell Museum © 2016
Photos by Norman Rockwell Museum © 2016
Photos by Norman Rockwell Museum © 2016

RELATED EVENTS

MEDIA

PRESS

Rockwell Rising       Saturday Evening Post         May/June 2016 issue

SHOP

The Cover Girl (Girl Reading the Post) Framed Giclee Print
From $96.00

“Norman Rockwell Saturday Evening Post March 1, 1942.

To assure a successful cover, Rockwell grabs the viewer’s attention with a trick he matches the cover girl’s face perfectly to the schoolgirl’s body. By picturing a reader so engrossed in the Post, Rockwell emphasizes the interest and allure of the magazine, thus promoting its sale on newsstands. Beyond the gimmick, a story of growing up emerges in the simple scene of commuting to school. A young girl will soon leave behind her scuffed saddle shoes for polished heels and her cozy mittens for kidskin gloves.

Commemorative John F. Kennedy Issue of The Saturday Evening Post
$8.95

A complete reprint of the original December 14, 1963 issue of The Saturday Evening Post featuring the last cover by Norman Rockwell ever published by the magazine.

Norman Rockwell 2017 16-Month Small Wall Calendar
$7.99

Norman Rockwell Saturday Evening Post 16 Month 2017 Small Wall Calendar.

Norman Rockwell, the beloved pictorial narrator, began illustrating covers for The Saturday Evening Post in 1916, an association that lasted nearly half a century. His greatest covers are anecdotes about average Americans, each a scene telling a story with a remarkable amount of detail. Conveying extraordinary warmth and humor, these twelve reproductions of his work prove Rockwell’s art is also a form of entertainment.

VENUE(S)

Norman Rockwell Museum

Hours

OPEN
Mon 10am-4pm
Tue 10am-4pm
Thu 10am-4pm
Fri 10am-4pm
Sat 10am-5pm
Sun 10am-5pm

CLOSED
Wednesdays
Thanksgiving Day
Christmas Day
New Year’s Day
ROCKWELL’S STUDIO
Closed for the season.
Opens May 1, 2025

Special Holiday Hours: Christmas Eve and New Year’s Eve: 10am-2pm.
When attending the Museum, please observe our COVID-19 policies; in addition to Massachusetts Travel Guidelines.

Admissions

There are limited daily tickets for tours of Norman Rockwell’s Studio. It is recommended you purchase your museum admission and studio tour tickets online in advance of your visit.  Museum Visit admission is required for all tours.

Buy Admission

Members Adult Seniors /
Veterans & Military		 Children MA Teachers College
Students
Museum Visit: Free $25 $23 Free $22 $10
Curator Tour:
Original Sisters		 $10 + $20 + $20 Free + $20 + $20
Guided Tour:
Rockwell’s Life & Art
(40 minutes)		 Free +$10 +$10 Free +$10 +$10

There are limited daily tickets for tours of Norman Rockwell’s Studio. It is recommended you purchase your museum admission and studio tour tickets online in advance of your visit.  Museum Visit admission is required for all tours.

Buy Admission

Museum Visit:
Members, Children, & Active Military: FREE
Adults: $25
Seniors & Retired Military: $23
MA Teachers: $22
College Students: $10

Guided Tour:
Rockwell’s Life & Art
(40 minutes) – additional purchase
Members, Children, & Active Military: FREE
Ticket per person: $10

Curator Tour:
Original Sisters
Members: $10
Children: FREE
Adults: $20
Seniors & Active/Retired Military: $20
College Students: $20

Additional Discount Opportunities:

  • Front Line Medical Workers receive free admission.
  • AAA member, NARM member, Stockbridge Resident, and EBT/WIC/ConnectorCare Cardholder discounts available.

For Free and Reduced prices, you may be required to present a valid ID demonstrating your status for qualifying for discounted pricing.

Available Discounts
Kids Free is supported by:
Connector Card is supported by:
Norman Rockwell Museum receives support from:

DIRECTIONS

Norman Rockwell Museum
9 Glendale Road Route 183
Stockbridge, MA 01262
413-931-2221

Download a Printable version of Driving Directions (acrobat PDF).

Important note: Many GPS and online maps do not accurately place Norman Rockwell Museum*. Please use the directions provided here and this map image for reference. Google Maps & Directions are correct! http://maps.google.com/

* Please help us inform the mapping service companies that incorrectly locate the Museum; let your GPS or online provider know and/or advise our Visitor Services office which source provided faulty directions.

Route 7 runs north to south through the Berkshires. Follow Route 7 South to Stockbridge. Turn right onto Route 102 West and follow through Main Street Stockbridge. Shortly after going through town, you will veer to the right to stay on Route 102 West for approximately 1.8 miles. At the flashing light, make a left onto Route 183 South and the Museum entrance is 0.6 miles down on the left.

Route 7 runs north to south through the Berkshires. Follow Route 7 North into Stockbridge. Turn left onto Route 102 West at the stop sign next to The Red Lion Inn. Shortly after you make the left turn, you will veer to the right to stay on Route 102 West for approximately 1.8 miles. At the flashing light, make a left onto Route 183 South and the Museum entrance is 0.6 miles down on the left.

Boston (two-and-a-half hours) or Springfield (one hour):
Take the Ma ssachusetts Turnpike (I-90) West, getting off at exit 10 (formerly exit 2) – Lee. At the light at the end of the ramp turn left onto Route 20 East and then immediately turn right onto Route 102 West. Follow Route 102 West into Stockbridge Center (about five miles). Continue going west on Route 102 (Main St.). Shortly after going through town, you will veer to the right to stay on Route 102 West for approximately 1.8 miles. At the flashing light, make a left onto Route 183 South and the Museum entrance is 0.6 miles down on the left.

from Albany and west: (one hour) Take I-90 east to exit B3 – Route 22. Go south on New York Route 22 to Massachusetts Route 102 East. Stay on Route 102 East through West Stockbridge. Continue on Route 102 East approximately 5.5 miles until you come to a blinking light at the intersection of Route 183. Make a right at the blinking light onto Route 183 South and the Museum entrance is 0.6 miles down on the left.

(two-and-a-half hours) Take either the New York State Thruway or the Taconic State Parkway to I-90 East. Follow I-90 East to exit B3 – Route 22. Go south on New York Route 22 to Massachusetts Route 102 East. Stay on Route 102 East through West Stockbridge. Continue on Route 102 East approximately 5.5 miles until you come to a blinking light at the intersection of Route 183. Make a right at the blinking light onto Route 183 South and the Museum entrance is 0.6 miles down on the left.

(one-and-a-half hours) Take I-91 North to the Massachusetts Turnpike. Take the Massachusetts Turnpike (I-90) West, getting off at exit 10 (formerly exit 2) – Lee. At the light at the end of the ramp turn left onto Route 20 East and then immediately turn right onto Route 102 West. Follow Route 102 West into Stockbridge Center (about five miles). Continue going west on Route 102 (Main St.). Shortly after going through town, you will veer to the right to stay on Route 102 West for approximately 1.8 miles. At the flashing light, make a left onto Route 183 South and the Museum entrance is 0.6 miles down on the left.

(five minutes)
Go west on Route 102 (Main St.). Shortly after going through town, you will veer to the right to stay on Route 102 West for approximately 1.8 miles. At the flashing light, make a left onto Route 183 South and the Museum entrance is 0.6 miles down on the left.