Photo ©Norman Rockwell Museum. All rights reserved.

Stockbridge, MA, April 11, 2013—Norman Rockwell Museum will celebrate Art Museum Day on Saturday, May 18, 2013, by offering free admission to all children through age 18 (a savings of $5 per child, ages 6 to 18). The event is being sponsored by the Association of Art Museum Directors (AAMD), as part of their annual celebration being held at member museums across the United States, Canada, and Mexico.

In 2012, AAMD launched an initiative encouraging visitors of all ages to share their experiences of Art Museum Day through social media. Last year’s event prompted an outpouring of tweets, “check-ins” via FourSquare, Facebook posts, and other personal responses from across North America. This year Norman Rockwell Museum and AAMD are again encouraging visitors to share their experiences on May 18 on social media platforms with the hashtag #ArtMuseumDay and through special events on Facebook and Foursquare.

“Whether through exhibitions that connect us to other cultures or public programs that introduce new ideas, museums draw communities together in a shared experience of human creativity and expression.” said Christine Anagnos, Executive Director of AAMD. “This Art Museum Day, AAMD encourages everyone to discover their connection to the arts by visiting their local museum and sharing their experiences in a public forum.”

AAMD’s Art Museum Day coincides with International Museum Day, organized annually around the world by the International Council of Museums (ICOM). Participation by AAMD member museums emphasizes the lasting impact art museums have on their communities, highlights the value of the visual arts in society, and provides opportunities for audiences to participate in wide-ranging programs and share their encounters with works of art.

A comprehensive list of participating AAMD member art museums is available at the AAMD website (https://aamd.org/our-members/from-the-field/art-museum-day-2013/).

Art Museum Day is an opportunity to focus attention on the role of art museums in North America as part of a larger worldwide initiative. ICOM’s International Museum Day (http://icom.museum/imd.html) has been celebrated globally since 1977, to encourage public focus on the museum as “an institution in the service of society and of its development.” Each year a theme is selected for International Museum Day that highlights the social significance of museums. ICOM’s theme for 2013 is “museums (memory + creativity) = social change.”

The Association of Art Museum Directors, representing 224 art museum directors in the U.S., Canada, and Mexico, aids its members in establishing and maintaining the highest professional standards for themselves and the museums they represent. It serves as a forum for the exchange of information and the exploration of ideas, and as a voice with which museum directors may express their joint perspectives and those of their institutions. Further information about AAMD is available at www.aamd.org.