Norman Rockwell Museum, Time Warner, and Cartoon Network are teaming up to bring the brand new MOVE IT MOVEMENT tour to Norman Rockwell Museum on Friday, July 9, from 11 a.m. to 3 p.m. The all-day family program will feature multiple themed activity and learning stations, including:

* Skate Park Challenge, sponsored by 3M™ Nexcare™ Products, where BMX and skateboard experts will perform high-flying demonstrations followed by interactive safety and riding tips sessions, as well as get free samples of 3M™ Nexcare™ Ben 10 Alien Force and Bakugan bandages;

* A martial arts challenge, sponsored by Columbia Pictures’ The Karate Kid, designed to test focus, balance and strength abilities with workout sessions led by local dojos;

* Crayola Outdoor Challenge, where kids can use Crayola’s Spira-Chalk Blaster™, 3-D Sidewalk Chalk™, and new Glow Explosion™ products to create outdoor fun with sidewalk games, original art masterpieces, etc.;

* NBA/WNBA FIT Activity Zone allows youth to demonstrate their fitness level through basketball and fitness games;

* NFL PLAY 60 powered by HOPSports introduces kids to various physical activities and exercises via the screen-based HOPSports system featuring custom NFL PLAY 60 content, martial arts, stuntman drills and more;

* FDA Spot the Block, a station with an interactive dice game and information to educate youth and families about the nutritional block on food packaging;

* and Soccer Shootout Challenge, where kids can take aim and test their shooting skills with a custom soccer goal.

Additional elements of the MOVE IT MOVEMENT Tour include the CNN Fit Nation Kiosk, which offers a custom health and wellness quiz and iReport feature for youth and adults to test their knowledge and provide personal stories of how they stay healthy and fit. The tour also will feature the Cartoon Network Chill Zone, a themed area to refuel (water) and recharge while taking in the best new programming, online activities and premium items from Cartoon Network. Children can also walk Norman Rockwell Museum’s scenic site as an added challenge. The event is free for children and teens 18 and under, and free for adults with regular Museum admission. Children and teens 18 and under are admitted free year-round through Kids Free Every Day, a gift to families from Country Curtains, Blantyre, and The Red Lion Inn.

The national MOVE IT MOVEMENT tour, presented in partnership with NASPE’s (National Association for Sport and Physical Education) LET’S MOVE In School platform, is an all-new summer-long initiative created to battle the epidemic of childhood obesity by empowering youth 6-14 to get more active and practice healthier lifestyles. The LET’S MOVE In School platform is a grassroots effort aligned with First Lady Michelle Obama’s LET’S MOVE campaign, which supports local school districts, families and communities in creating and sustaining daily physical activity during the school year.

“We’re excited to partner with Norman Rockwell Museum,” said Alice Cahn, Cartoon Network vice president of social responsibility. “This is a natural extension of the pro-social initiatives we began back in 2005 to help kids and families celebrate the value and importance of daily activity and exercise, along with making smart eating choices a regular habit.”

To learn more about the MOVE IT MOVEMENT and Cartoon Network, visit
www.cartoonnetwork.com/promos/mim